Teena, so the blurb said, was “too tall, too plump, too shy” but found solace from her “favorite magazine for the tip-off on the clothes she wears, the food she eats, the lipstick she wields.” Because of this deep understanding of their audience (and their insecurities) Seventeen were able to write articles that spoke directly to their readership. Given that they’re still going strong, it clearly works for them! Cleared A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value.